Assouline The Art of Tequila: Spirit of Mexico

The Art of Tequila: Spirit of Mexico is a visually arresting and authoritative exploration of tequila as one of Mexico’s most enduring cultural forces. Blending rare archival imagery, elegantly photographed art bottles, and immersive scenes from Mexico’s vibrant cultural life, the title celebrates the powerful intersection of tequila history with art, craft, and innovation. From agave fields and historic distilleries to the ritual artistry of charrería, the book traces tequila’s evolution from its sacred origins in Jalisco to its role as a symbol of Mexican identity.

The book pays homage to tequila’s relationship with Mexico’s artists and artisans, with a special focus on the visionary collaborations and artistic legacy of 1800® Tequila, Maestro Dobel® Tequila, and Reserva de la Familia®. Through artist-led limited-edition collections and cultural programs, each bottle has evolved into a sculptural, collectible work that honors heritage while pushing creative boundaries, exploring the influence and impact of art and tequila from the bottle to the liquid itself.

Dimensions:

• 9.8" x 12.6" x D 1.5"

Details & Care:

• Handle with Clean, Dry Hands: Always use clean, dry hands when handling your book to avoid transferring oils or dirt onto the pages and cover. 
• Avoid Direct Sunlight: Prolonged exposure to direct sunlight may cause fading or discoloration of the cover and pages. 
• Store in a Cool, Dry Place: Humidity and moisture can damage both the paper and the binding. Store books upright on a flat surface, away from heat sources. 
• Dust Regularly: Use a soft, dry cloth or feather duster to gently remove dust from the cover and page edges. 
• Use Caution When Opening: Do not force the spine flat, especially on new books, as this may damage the binding. 
• Keep Away from Liquids and Food: Avoid placing books near food or beverages to prevent spills and stains.